I recently blogged about the impact that An Inconvenient Truth had on me, and then this morning two articles came to my attention.  First of all, there was a string of horrible thunderstorms and tornadoes in Florida this morning, weather that would seem to me to be more like summer weather, not January weather. 

Secondly, this article sent to me by Meghan, which basically indicates that the scientific community is certain that global warming is happening and that it is happening because of human behavior.

Earlier this week my dad told me about a Senator (from Oregon, I believe) he heard on the radio talking about how everything in An Inconvenient Truth is a lie.  Simply not true and there’s a lot of science out there to disprove it and show that we’re just in a natural cycle.  Apparently he’s looking at a totally different scientific community than everyone else is.

However, all of this got me thinking about people’s reaction to pollution and global warming.  A lot of people get very defensive about it, one way or another, and I have started to wonder why.  It only takes a small effort to make a pretty significant difference in the amount of pollution you’re responsible for, and nearly all of them result in positive outcomes not only for the environment, but for you as well.   

I have had a difficult time seeing the potential down-side of conserving, recycling, reducing, and generally being more environmentally conscious.  What does it really matter if a hundred years from now it turns out that global warming really WAS just part of the cycle and there’s nothing we could do to stop it?  It should be our duty to at least preserve the environment to be clean and leave natural resources for generations future, and most of the time it is to your immediate advantage as well.

For example, if you change all – or just some – of your light bulbs to a compact fluorescent bulbs, not only are you using less energy, which means less pollution, but it means less electricity on your electric bill!!  It saves you money!  Same thing with turning down the heat two degrees.  Small differences that can have a big impact.  The worst thing that can happen is that it doesn’t cost you any more.  The best thing is that we have slightly cleaner air.

You have to throw out your trash – why not just recycle more of it?  Everyone can benefit from a little extra exercise, so why not look at that extra trip out to the curb as being good for you? 

If you save some money while saving the planet, then that money could be spent on other things… maybe save some up and help to solve the national crisis of too much debt/not enough saving.  Or maybe invest it in some retirement funds so that we can get rid of that pesky social security issue.  Or just spend it and help the economy.

Ahh – the economy.  That’s the big problem with saving the environment, right?  It is an interesting defense that companies put up against taking steps towards environmental responsibility.  They say it’ll cost too much and those lobbying against environmental protection say that it’ll destroy our economy.  It is a weak argument at best, as American businesses have proven again and and again that they are resilient and resourceful.  More than likely, it will create whole new companies – it has already created a new industry of pollution control and remediation.  It could provide new jobs, and conserving our natural resources means that the companies which extract them will have more resources for a longer time – more oil to dig up, more trees to cut.

Every company which makes its profits off of a natural resource should be figuring out how to replenish them or what will replace it when they run out.  If they aren’t doing that, then they deserve to shut down.   It isn’t just about saving a species of owl or making sure that Arizona doesn’t become the new west coast, it is about meeting customers’ needs now and in the long-term.  And in the most dire of circumstances, it means treating the planet with the respect that it deserves, ensuring that there will simply be enough people around to buy the products. 

Is it so crazy to think that capitalism could be the solution to the environmental crises?  It has worked before and can work again – we just need to demand it. 

Nope, I don’t like the show that much that I have to blog about it.  I’ve seen it a few times and it is quite funny and if you want to be entertained in a very weird, trippy way, you should tune in.  However, the REAL reason I’m shouting for you to watch the show is to make the stupidity that happened in Boston this week worthwhile.

Now, I can’t say that posting electronic materials on bridges is the smartest marketing tactic, particularly in a world of terrorism, but at the same time – they were blinking Lite-Brite looking signs that had the character giving people the finger.  And they had been up for THREE WEEKS.  Last night on the news, a commentator gave an editorial chastising those who were criticizing officials for overreacting.  He said that anyone who found these items in their neighborhood would want the police there instantly. 

Unfortunately, no one called or did anything about them for three weeks.  Goes to show the attitude of Boston drivers – they see a blinking sign giving them the finger and they just shrug it off.  I bet more than a few laughed at or gave the finger back. 

The fact that they were up for three weeks and we never heard about it makes you wonder if the controversy came about only after the promotions company called in the report themselves.  Every news report in the city, on TV, radio, Internet and in print all mentioned the cartoon and the network it is shown on.  Talk about a big media hit!

Again, it is too bad that a major city’s resources were used up and I’m sure there’s a lot of people out there who had their days seriously screwed up by the snarled traffic.  But you have to ask yourself why this didn’t happen in the other cities that they were in and why did it take three weeks for someone to get freaked out about it?  I say that the part of the publicity stunt that went awry wasn’t the placement, but the calling in of it.  They probably hoped to get a little attention for ONE of them, not ALL of them.

This weekend I saw An Inconvenient Truth on DVD and it immediately made an impact on me.  I found myself going out the next day to buy some compact fluorescent light bulbs.  If you haven’t seen it, I highly recommend renting it, buying it, or borrowing it.  If even just half the stuff – heck, a quarter of the stuff – in the movie is true, then it is scary.  It is easier to believe the dire warnings of global warming when you look around and see the crazy weather we’ve had in the last year.  50 degrees on Christmas day in New England; snow in Southern California; flooding and killer heat throughout Europe. 

I guess you could chalk it up to the fact that in the long history of the earth, humans are but a blip of time, so how could we affect it so severely and so rapidly, or know that this hasn’t happened before but all indications seem to point that way.  I put faith in the scientific community that they haven’t found reliable ways to measure the past using technology and that our current trends are far worse than they have been historically.

Then this morning, this article hit the news wires regarding the release of a new study about global warming.   More interesting – nay, shocking – however, is this one about how 13 percent of Americans haven’t heard of global warming.  After watching An Inconvenient Truth and the suggestions on how to help the situation, the Pop Culture Gangsteress commented that this is pretty common-sense stuff – doesn’t everyone know this?  I referred her to the ugliness that we were shocked to see in Borat. 

When you consider some of the boorish values of people in the United States, it isn’t hard to imagine that people don’t understand that global warming is a problem or that we’re responsible for it.  We have vast numbers of people who don’t know who the President is or take the time to vote – why should they care about recycling or know about the environment?  Apathy is the worst enemy of taking care of our environment.

In the name of full disclosure, those of you who know me well might know that I drive an SUV.  It doesn’t get the worst gas mileage out there (it isn’t a Hummer!) but it certainly doesn’t get the best either.  Since it is quickly approaching the 8-year-old mark (but still runs great, knock on wood), I have been considering what my next vehicle might be, and I was finding myself struggling with getting another SUV, mainly due to gas prices, but also because of pollution.  Now, the only way I would get another SUV or truck is if it was a hybrid or one with extremely good gas mileage.   

Maybe me changing a few light bulbs and getting a more efficient car and recycling a bit more won’t make a huge difference, but I hope it contributes a little bit, and maybe blogging about it will inspire someone else to do the same. 

This may be a beer for dogs, but I’m kind of intriuged by the idea of meat extract in beer.

Chinese teenagers are getting addicted to the Internet.  Now we know who’s watching all those YouTube clips!

Something I never thought of: women paying cash in order to avoid arguments over money with their husbands. 

I joined in with the drooling over the iPhone a few weeks ago, but now reading more about the introduction and some of the specs, I may take some of it back.

Who knew?  Ugly is "in."   Best line in the article: "Vegetables shouldn’t be judged by looks."  I didn’t know that vegetables were discriminated against because of their looks.   Go hug a stubby piece of celery or a crooked carrot and make it feel better.

Speaking of ugliness up close and personal.  Here’s something to ponder: what happens when porn stars go high-definition?  Apparently you see cellulite, wrinkles and – yipes – razor burn.  Talk about ruining the fantasy!

A couple of quick shots for everyone this morning…  first of all, the whole Mentos/Diet Coke thing continues to get out of control.  This time it is an article in Business Week magazine.

Secondly, I would love to fly Virgin Airlines sometime and I hope that the politics and BS that is preventing them from flying in the U.S. will be resolved soon.

Speaking of Virgin, I think that seeing the earth from outer space would be the absolute coolest thing to do ever.

Perhaps by the time they allow people to go into space, marketers will figure out how to put a giant ad in the oceans or form the clouds into an ad.

Two articles that are inadvertently related:  the first one, about the death of design and how everything in our world has become over-designed.  Then one about the new "street furniture" that NYC is going to be installing over the next few years to help tie the city together better design-wise.