This is hardly a timely entry, but it popped into my head today and thought this was a good place to vent about it.

There is a "diamonds are forever" commercial that I’ve always found very annoying and if I were a woman, would find it pretty annoying.  It’s the one where the couple – man and wife, since I believe the ad is for some sort of anniversary-related piece of jewelry – is standing in an Italian piazza, and he starts shouting out "I LOVE THIS WOMAN!!" over and over.  A silly, but dramatic and heartfelt sentiment.  She’s embarrassed to death and basically tells him to shut up.

He then pulls out the diamond whatever (earrings, bracelet, necklace, whatever) and shows it to him.  She suddenly changes character and embraces him and starts to say in a breathless voice "I love this man, I love this man, I love this man." 

WHY? Because he gave you a freakin’ expensive glass-like piece of stone?  THAT’S OK to say "I love you" but not shouting it out to the world?  Is it just me or does that make women look shallow and materialistic?  Or at least THAT woman??  Why don’t they just end the spot with "can’t win her with love?  Buy the bitch with some diamonds" and just be honest with what they are trying to say!?!?