A recent article in Forbes spoke to the proliferation of bottled waters. I can’t criticize the trend, since I have a bottle sitting on my desk as I type this and pretty much always have one in the car, at home, in the office, on the plane, etc.
But there are times that I experience a weird mix of pride and shame when it comes to being a professional marketer. Pride since we certainly seem to have successfully taken over the world and everyone’s opinions. Shame for… well… pretty much the same thing, since we sometimes go overboard. My first time experiencing this was going through the gates at Fenway a few years ago and seeing that there were ads on the turnstile bars. I was both impressed that someone thought of that but also a little depressed that we had reached the point where marketers started to do stuff like that.
Anyway, along the lines of marketing run amok, this article on water has a link to a slide show of the "nine most interesting waters on the market" (or you can go to the bottom of the article for the link). You will see water for good skin, for losing weight, one that raises money for the environment, with peppermint for freshening your breath, and a super-purified one that takes 13 hours to make (its WATER! I can make some in a split second by turning on the faucet).
There is also something called "glacial milk" which sounds absolutely disgusting, water from 2 miles below the earth’s surface, and water that is described as "molecularly separated and then condensed through a vapor distillation that removes dissolved solids, inorganic minerals and other elements found in water."
I don’t know about you, but If I need to pull out my high school chemistry book to drink a bottle of water, then I ain’t drinkin’ it.