I know that this is just whining at this point, but I had this idea over three years ago dammit. It came out of the sheer frustration of trying to find… a good salsa, of all things. Seriously – you ever stand in the salsa section of a supermarket and try to find a good one, without giving yourself an ulcer by trying them all? It made me think about a supermarket that would sell only the top couple of brands of each item only. So not 25 brands of salsa or 10 different cooking oils or garbage bags… just the top 1 – 5 items that are truly the best.