Yeah, so here’s a word of advice to all marketing services agencies out there. Listen and read and follow any requests and/or directions that your client gives you. Really.
I had a situation yesterday where a very simple request to an agency – who shall remain nameless out of professional courtesy – was mucked up because they simply didn’t pay attention to the fact that I requested a logo in JPG format rather than the TIF format that they sent it to me in. A small mistake, granted, but one that started a chain reaction of events that ate up a lot of my afternoon and caused a great deal of frustration on my part.